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B2B Lead Forensics

What You Need To Know In the B2B world, the major challenge is to generate qualified leads; but the top challenge is to ensure that every lead is of a high quality. Here are a few stats and facts about Lead Quality before we get started Marketers top objective is to increase the lead quality…

Is your lead fake?

Being a cost prohibitive space, lead generation vendors have started using unethical ways of generating leads. Have you ever had a call recording for a prospect that doesn’t exist in the company?  If so, you should know that your lead gen vendor may have started editing / tampering with call recordings. Some lead gen vendors…

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